Four categories, one tap

Sign-in state, your basket during checkout, security and load balancing. These cannot be switched off because the site does not work without them.

Your notification preferences, whether you have dismissed a prompt, and the handle shown on public surfaces. Switching these off means the site forgets those choices between visits.

Aggregate counts of pages viewed and where entries drop out, so we can fix what is confusing. Off by default and never joined to your entries.

Off by default. If we ever run advertising, this category covers it and it stays a separate, explicit choice rather than something bundled into a single Accept.

The banner offers Decline non-essential as prominently as Accept, in one tap, and your choice is remembered for a year.

You can change it at any time from the footer, and clearing your browser's site data resets it entirely.